Blog / Author
Veikka Grundström
Founder, upload.ad
I build upload.ad, the creative library and review workflow media buying teams use to get ads from edit to live on Meta and TikTok. I write about the parts of that job that waste the most time: creative testing, platform specs, review approvals, and the API behaviour nobody documents properly.
Posts by Veikka Grundström
How we secure your ad accounts
Every security measure behind upload.ad, in plain language: encrypted access tokens, passwordless sign-in, folder scoping, review links, and what a database breach would actually leak.
· 12 min read
How to use the Facebook Ad Library for competitor research
Turn the Facebook Ad Library into a competitor testing log: read run duration and variant counts, pull EU reach data, and build a swipe-file routine that compounds.
· 4 min read
Frame.io alternatives for ad teams in 2026
An honest comparison of Frame.io alternatives: Dropbox Replay, Vimeo, Wipster, Filestage, and upload.ad, judged on what ad review workflows actually need.
· 4 min read
The ad creative review workflow that ends screenshot ping-pong
How media buying teams move creatives from edit to approved without Slack threads, WeTransfer links, or "final_v7" files. A practical review workflow.
· 4 min read
TikTok Creative Center: find winning ads and trends before they peak
How to use the TikTok Creative Center: Top Ads with real CTR and retention data, trend and sound research, keyword insights, and a 30-minute weekly routine.
· 4 min read
UGC ads: why they win and how to brief creators
What UGC ads cost in 2026, where to find creators, the one-page brief that gets usable footage, and how to handle usage rights and whitelisting.
· 4 min read
Facebook Marketing API rate limits, explained for media buyers
Why bulk actions in Meta ads randomly fail, how Marketing API rate limits actually work, and how to upload high volumes of creatives without tripping them.
· 5 min read
The Facebook ads learning phase, explained (and how to exit it faster)
How the Meta learning phase works, the 50-events-in-7-days math, which edits reset it, and how to get ad sets out of Learning limited.
· 4 min read
Creative testing on Meta and TikTok: a volume-first framework
A practical creative testing framework for media buyers: how many variations to ship, how to name them, when to kill them, and how to scale winners.
· 4 min read
TikTok Spark Ads: what they are and when to use them
How Spark Ads work, the creator authorization code flow, what they cost versus standard in-feed ads, and when boosting organic posts beats dark posts.
· 4 min read
TikTok ads creative specs in 2026: sizes, formats, and safe zones
Every TikTok ad creative spec that matters in 2026: video sizes, aspect ratios, file limits, text safe zones, and the export settings that avoid rejections.
· 4 min read
Ad creative fatigue: spot it early, refresh it cheaply
The metric chain that predicts creative fatigue on Meta and TikTok, how long creatives actually last, and the refresh hierarchy from hook swaps to new concepts.
· 4 min read
How to bulk upload ad creatives to Facebook without Ads Manager
Three ways to bulk upload images and videos to your Meta ad account, why Ads Manager breaks at volume, and how to get a 100-file batch live in minutes.
· 5 min read
Facebook ad account restricted: why it happens and how to recover
The real reasons Meta restricts ad accounts, how to appeal through Account status overview step by step, and how agencies prevent the next restriction.
· 4 min read
Facebook ad sizes and specs in 2026: every placement
All Meta ad specs in one place: image and video sizes, aspect ratios, file limits, text lengths, Stories and Reels safe zones, and a clean export profile.
· 4 min read
Facebook ads cost in 2026: CPM, CPC, and CPA benchmarks
Real benchmark ranges for Facebook ads in 2026: typical CPM, CPC, and CPA by context, what actually moves your costs, and how to diagnose an expensive account.
· 4 min read
TikTok ads cost in 2026: benchmarks, minimums, and the hidden line item
What TikTok ads cost in 2026: CPM and CPA benchmark ranges, the $50/$20 daily minimums, and why creative production is the real budget line.
· 4 min read
Facebook ads not spending? The 8 causes, in the order to check them
Active campaign, zero spend: the eight reasons Facebook ads stop delivering, sorted by likelihood, with the ten-minute checklist that finds yours.
· 4 min read
Facebook ad rejected? Every rejection reason and how to fix it
The six families of Facebook ad rejections, the fix for each, how to appeal false positives, and the pre-launch checks that keep rejection rates near zero.
· 4 min read