vs Foreplay
Foreplay is where the idea comes from. upload.ad is what happens after your editor delivers: review, approval, and the ad going live on Meta and TikTok.
7 days free. No credit card required.
Foreplay covers swipe files, competitor tracking, and AI briefs. It does not touch your own finished creative, approvals, or launching.
So this is less a contest than the search suggests. If you want a Foreplay alternative, be precise about which half of the day you are replacing.
Side by side
Competitor ad research and swipe file
No
Foreplay
Yes
AI briefs, scripts, and storyboards
No
Foreplay
Yes
Library for your own finished creative
Yes
Foreplay
No
Frame-accurate comments on video
Yes
Foreplay
No
Version history and approval statuses
Yes
Foreplay
No
Share links reviewers open without an account
Yes
Foreplay
No
Publishing to Meta and TikTok
Yes
Foreplay
No
Campaign builder with copy and targeting
Yes
Foreplay
No
Automations and scheduled launches
Yes
Foreplay
No
Creative performance analytics
Your own ads
Foreplay
Lens
API, CLI, SDK, and MCP
Yes
Foreplay
No
Desktop app
Yes
Foreplay
No
Pricing
From $59/mo, by ad account
Foreplay
From $59/mo, by user
Facts checked August 2026.
Two ends of the same edit.
Foreplay is five products pointed upstream: Swipe File for saving ads you like, Discovery for browsing a community ad library, Spyder for tracking what competitors run on Meta, Lens for creative analytics, and Briefs for turning any of it into scripts and storyboards. All of that ends at a brief, which somebody reads before they make the thing.
upload.ad begins at the file that comes back. It goes into a library with folders and tags, picks up a version number, collects comments, gets approved, and then publishes to Meta and TikTok with the campaign structure, copy, and targeting set in the same builder.
The handoff between the two is a finished export, which is the one thing that moves cleanly between any pair of tools. That is why so few teams have to choose.
Research cannot tell you what is approved.
Saving a competitor ad and briefing a variant of it are upstream judgements. Neither answers the question that actually stalls a launch: which of our cuts is signed off, by whom, and whether that is still true after the last round of notes.
upload.ad answers it where the file lives. Comments pin to the exact frame being discussed, every asset carries its versions and its status, and approval is a property of a specific version rather than a message somebody has to go and find. Reviewers open a link, comment, and approve, with no account to create.
From there the approved batch publishes to Meta and TikTok in one run. Nothing gets re-picked out of a folder, and nobody uploads the same video a second time.
One meters people, one meters ad accounts.
Foreplay prices by user: Basic is $59/mo, or $49 on annual, for one user; Workflow is $175/mo, $149 annual, for up to five; Agency is $459/mo, $389 annual, for up to ten; extra users are $20 each. That fits a research tool, where the people who need access are the strategists using it every day.
upload.ad meters on connected ad accounts instead. Starter is $59/mo for one, Growth $199/mo for three, Pro $449/mo for ten, and Agency $799/mo for fifteen, with two months free on annual.
Reviewers are free and unlimited on every plan, which is the point of metering that way. Deciding whether to invite the person who has to approve the ad should never be a billing decision.
Most teams run both.
The realistic setup is Foreplay for inspiration and briefs, your editors for the work, and upload.ad for review, approval, and publishing. Nothing in upload.ad researches competitor ads or writes a brief, and nothing in Foreplay handles your own finished creative, so the two rarely collide.
If the budget forces a choice, ask which half is costing you the week. Teams short on ideas should keep the research tool. Teams short on shipped ads, waiting on approvals or re-uploading the same video twice, have a downstream problem that no amount of research will fix.
When Foreplay is the better fit
Pick Foreplay if the bottleneck is ideas: studying what competitors run, building a swipe file, and turning it into briefs. upload.ad has no answer to that, no Discovery, no Spyder, no Briefs. It is also the right single purchase if your review is light, since a strategist approving their own concepts does not need frame-accurate comments.
What protects your ad accounts.
An approved Meta and TikTok app.
AES-256-GCM token encryption. Passkey sign-in.
Read the full security write-up
Run your pipeline from your chat.
Connect upload.ad to Claude or ChatGPT once, then just ask. Upload batches, check review status, and publish to Meta or TikTok, right in the conversation.
See how it worksOn it. All 12 are on their way to your Meta ad account. I will tell you when the batch lands.
Build it into your pipeline.
A REST API, a CLI, and an MCP server for agents. Everything the app can do, your scripts and tools can do too.
Read the docs# push a batch from your terminal $ uploadad upload hook_a.mp4 hook_b.mp4 --wait # expose upload.ad to your agent $ claude mcp add --transport http \ uploadad https://upload.ad/mcp
One price for the whole pipeline.
Plans are metered on connected ad accounts, never on seats or spend. Reviewers on share links are free and unlimited on every plan.
Starter
For Brands
$59/mo
Billed monthly
- 1 ad account
- 2 team seats
- 250 GB storage then $5.99/250 GB per month
- 100 AI tokens per month
- Unlimited ad launches
- Publish to Meta and TikTok
- Batch launches with one ad per creative
- Carousels, existing posts, and Spark Ads
- Lead ads and Advantage+ enhancements
- Scheduled launches and drafts
- Folders, tags, and AI tagging
- Versions and approval statuses
- Review links with comments, passwords, and expiry
- Unlimited free reviewers
- Creative and team performance analytics
- Shareable client report links
- Automations with a visual flow builder
- Creative tests and budget scaling
- Ad comment inbox for Meta and TikTok
- Roles, permissions, and folder scoping
- Watched folders in Google Drive and Dropbox
- Slack, Discord, and Teams notifications
- API, CLI, MCP, and webhooks
- Desktop app
7 days free, no credit card
Growth
For Freelancers
$199/mo
Billed monthly
- 3 ad accounts
- 5 team seats
- 1 TB storage then $5.99/250 GB per month
- 300 AI tokens per month
- Unlimited ad launches
- Publish to Meta and TikTok
- Batch launches with one ad per creative
- Carousels, existing posts, and Spark Ads
- Lead ads and Advantage+ enhancements
- Scheduled launches and drafts
- Folders, tags, and AI tagging
- Versions and approval statuses
- Review links with comments, passwords, and expiry
- Unlimited free reviewers
- Creative and team performance analytics
- Shareable client report links
- Automations with a visual flow builder
- Creative tests and budget scaling
- Ad comment inbox for Meta and TikTok
- Roles, permissions, and folder scoping
- Watched folders in Google Drive and Dropbox
- Slack, Discord, and Teams notifications
- API, CLI, MCP, and webhooks
- Desktop app
7 days free, no credit card
Pro
For Small Agencies
$449/mo
Billed monthly
- 10 ad accounts
- 15 team seats
- 2 TB storage then $5.99/250 GB per month
- 600 AI tokens per month
- Unlimited ad launches
- Publish to Meta and TikTok
- Batch launches with one ad per creative
- Carousels, existing posts, and Spark Ads
- Lead ads and Advantage+ enhancements
- Scheduled launches and drafts
- Folders, tags, and AI tagging
- Versions and approval statuses
- Review links with comments, passwords, and expiry
- Unlimited free reviewers
- Creative and team performance analytics
- Shareable client report links
- Automations with a visual flow builder
- Creative tests and budget scaling
- Ad comment inbox for Meta and TikTok
- Roles, permissions, and folder scoping
- Watched folders in Google Drive and Dropbox
- Slack, Discord, and Teams notifications
- API, CLI, MCP, and webhooks
- Desktop app
7 days free, no credit card
Agency
For Large Agencies
$799/mo
Billed monthly
- 15 ad accounts then $15/month each
- Unlimited team seats
- 4 TB storage then $5.99/250 GB per month
- 1000 AI tokens per month
- Whitelabel review links Your branding on your own domain
- Unlimited ad launches
- Publish to Meta and TikTok
- Batch launches with one ad per creative
- Carousels, existing posts, and Spark Ads
- Lead ads and Advantage+ enhancements
- Scheduled launches and drafts
- Folders, tags, and AI tagging
- Versions and approval statuses
- Review links with comments, passwords, and expiry
- Unlimited free reviewers
- Creative and team performance analytics
- Shareable client report links
- Automations with a visual flow builder
- Creative tests and budget scaling
- Ad comment inbox for Meta and TikTok
- Roles, permissions, and folder scoping
- Watched folders in Google Drive and Dropbox
- Slack, Discord, and Teams notifications
- API, CLI, MCP, and webhooks
- Desktop app
7 days free, no credit card
The AI assistant
Included on every plan. Your monthly tokens are what it runs on.
- Launches whole ad batches to Meta and TikTok
- Runs creative tests and scales the winners
- Digs through performance data for you
- Builds automations that watch your ads
- Replies to and moderates ad comments
- Writes and rewrites ad copy
7 days free. No credit card required.
Common questions
Something else? Ask us directly.More comparisons