Meta Verified partner TikTok Verified partner

vs AdManage

AdManage launches ads across nine channels. upload.ad reviews, approves and publishes ad creative on Meta and TikTok, so the file that was signed off is the file that goes live.

Start free trial Pricing

7 days free. No credit card required.

AdManage has no built-in creative review: no frame-accurate comments, no versions, no approval statuses. It offers client preview links and integrates with Frame.io instead.

The honest counterweight is reach. If you buy on Google, Snap, Pinterest or Reddit, AdManage covers channels upload.ad does not.

AdManage for launching. Frame.io for review. Email for approvals.

One workspace instead.

Side by side

Bulk ad launching

Yes

AdManage

Yes

Channels you can publish to

Meta and TikTok

AdManage

9 channels

Frame-accurate comments on video

Yes

AdManage

No

Version history on every creative

Yes

AdManage

No

Approval statuses

Yes

AdManage

No

Review links reviewers open without an account

Yes

AdManage

Client preview links

Free unlimited reviewers

Yes

AdManage

No

Creative library with folders, tags and AI tagging

Yes

AdManage

No

Automated rules on live ads

Yes

AdManage

Yes

Creative and team performance analytics

Yes

AdManage

Creative-level

Public API, CLI, SDK and MCP

Yes

AdManage

No

Desktop app

Yes

AdManage

No

Whitelabel review links and custom domain

Agency plan

AdManage

No

Entry price

$59/mo, 1 ad account

AdManage

£99/mo, 1 ad account

Priced on ad accounts, not spend

Yes

AdManage

Yes

Facts checked August 2026.

From feedback to Approved.

AdManage pulls finished media in from cloud storage and turns it into batches of ads. The approval that happens before that lives in another tool, and the link between the two is a filename and somebody's memory.

In upload.ad the two are the same record. A reviewer scrubs to the exact frame and leaves the comment there rather than in a chat thread, the editor uploads a new cut as a version on the same creative, and one click marks that version approved.

The campaign builder then only offers what is approved. Nothing is exported, re-uploaded or re-matched by filename, so there is no window where a stale cut can slip into a live ad.

Nine channels, or two done properly.

Channel coverage is where AdManage is ahead and no amount of workflow polish closes the gap. It launches to Meta, TikTok, Google, Snap, Pinterest, Reddit, LinkedIn, AppLovin and Taboola, so a team with budget spread across search, social and native gets one launcher for all of it.

upload.ad publishes to Meta and TikTok only, and spends that narrowness on depth. You set campaign and ad set structure, budgets, copy and placements in the same builder, and the formats that matter on paid social are all there: carousels, existing posts, Spark Ads, lead ads, Advantage+ enhancements, scheduled launches and drafts.

Reviewers never touch your bill.

Both products charge by ad account rather than a percentage of spend, which is the right way round. AdManage is £99/mo for one ad account, £499/mo for five and £999/mo for ten, with an Enterprise tier above that. upload.ad is $59/mo for one, $199/mo for three, $449/mo for ten and $799/mo for fifteen, with two months free on annual billing and a 7-day trial that needs no credit card.

The line that usually decides it is people. Everyone who opens a review link on upload.ad is free and unlimited, on every plan, so clients, stakeholders and freelance editors comment and approve without an account and without ever becoming a budgeting conversation.

Rules that act while you sleep.

Both tools can act on live ads. Set a threshold and a dud pauses itself at 3am instead of whenever you next look, and a winner scales on the rule rather than on your attention. upload.ad builds those rules on a visual canvas alongside creative tests and budget scaling.

Summer sale · retarget 30d

active · $63.40 spent · 0 purchases

Ad metrics match

Checked hourly against live results: campaigns, ad sets, or ads whose metrics cross your thresholds.

Pause or activate

Flip the matched campaign, ad set, or ad on or off.

Post to Slack/Discord/Teams

Message your connected notification channels.

Results come back attributed. Every ad remembers the editor who made it, so spend, CTR and ROAS roll up per creative and per person instead of into one undifferentiated report.

If your pipeline is scripted, there is a REST API, a CLI, an SDK, an MCP server and webhooks covering the library, review, launching, ad comments and performance, plus a desktop app for the days a batch is forty video files. AdManage does not advertise an API or CLI.

When AdManage is the better fit

Pick AdManage if your buying spans more than Meta and TikTok. One launcher for Google, Snap, Pinterest, Reddit and LinkedIn is worth real money, and if your review already lives in Frame.io, AdManage plugs into it rather than asking you to move. upload.ad fits better when paid social is the whole picture and getting creative approved is the slow part.

What protects your ad accounts.

An approved Meta and TikTok app.

AES-256-GCM token encryption. Passkey sign-in.

Read the full security write-up
Claude ChatGPT

Run your pipeline from your chat.

Connect upload.ad to Claude or ChatGPT once, then just ask. Upload batches, check review status, and publish to Meta or TikTok, right in the conversation.

See how it works
upload these 12 hooks to my Meta ad account

On it. All 12 are on their way to your Meta ad account. I will tell you when the batch lands.

Build it into your pipeline.

A REST API, a CLI, and an MCP server for agents. Everything the app can do, your scripts and tools can do too.

Read the docs
upload.ad
# push a batch from your terminal
$ uploadad upload hook_a.mp4 hook_b.mp4 --wait

# expose upload.ad to your agent
$ claude mcp add --transport http \
    uploadad https://upload.ad/mcp

One price for the whole pipeline.

Plans are metered on connected ad accounts, never on seats or spend. Reviewers on share links are free and unlimited on every plan.

Starter

For Brands

$59/mo

Billed monthly

  • 1 ad account
  • 2 team seats
  • 250 GB storage then $5.99/250 GB per month
  • 100 AI tokens per month
  • Unlimited ad launches
  • Publish to Meta and TikTok
  • Batch launches with one ad per creative
  • Carousels, existing posts, and Spark Ads
  • Lead ads and Advantage+ enhancements
  • Scheduled launches and drafts
  • Folders, tags, and AI tagging
  • Versions and approval statuses
  • Review links with comments, passwords, and expiry
  • Unlimited free reviewers
  • Creative and team performance analytics
  • Shareable client report links
  • Automations with a visual flow builder
  • Creative tests and budget scaling
  • Ad comment inbox for Meta and TikTok
  • Roles, permissions, and folder scoping
  • Watched folders in Google Drive and Dropbox
  • Slack, Discord, and Teams notifications
  • API, CLI, MCP, and webhooks
  • Desktop app
Start free trial

7 days free, no credit card

Growth

For Freelancers

$199/mo

Billed monthly

  • 3 ad accounts
  • 5 team seats
  • 1 TB storage then $5.99/250 GB per month
  • 300 AI tokens per month
  • Unlimited ad launches
  • Publish to Meta and TikTok
  • Batch launches with one ad per creative
  • Carousels, existing posts, and Spark Ads
  • Lead ads and Advantage+ enhancements
  • Scheduled launches and drafts
  • Folders, tags, and AI tagging
  • Versions and approval statuses
  • Review links with comments, passwords, and expiry
  • Unlimited free reviewers
  • Creative and team performance analytics
  • Shareable client report links
  • Automations with a visual flow builder
  • Creative tests and budget scaling
  • Ad comment inbox for Meta and TikTok
  • Roles, permissions, and folder scoping
  • Watched folders in Google Drive and Dropbox
  • Slack, Discord, and Teams notifications
  • API, CLI, MCP, and webhooks
  • Desktop app
Start free trial

7 days free, no credit card

Pro

For Small Agencies

$449/mo

Billed monthly

  • 10 ad accounts
  • 15 team seats
  • 2 TB storage then $5.99/250 GB per month
  • 600 AI tokens per month
  • Unlimited ad launches
  • Publish to Meta and TikTok
  • Batch launches with one ad per creative
  • Carousels, existing posts, and Spark Ads
  • Lead ads and Advantage+ enhancements
  • Scheduled launches and drafts
  • Folders, tags, and AI tagging
  • Versions and approval statuses
  • Review links with comments, passwords, and expiry
  • Unlimited free reviewers
  • Creative and team performance analytics
  • Shareable client report links
  • Automations with a visual flow builder
  • Creative tests and budget scaling
  • Ad comment inbox for Meta and TikTok
  • Roles, permissions, and folder scoping
  • Watched folders in Google Drive and Dropbox
  • Slack, Discord, and Teams notifications
  • API, CLI, MCP, and webhooks
  • Desktop app
Start free trial

7 days free, no credit card

Agency

For Large Agencies

$799/mo

Billed monthly

  • 15 ad accounts then $15/month each
  • Unlimited team seats
  • 4 TB storage then $5.99/250 GB per month
  • 1000 AI tokens per month
  • Whitelabel review links Your branding on your own domain
  • Unlimited ad launches
  • Publish to Meta and TikTok
  • Batch launches with one ad per creative
  • Carousels, existing posts, and Spark Ads
  • Lead ads and Advantage+ enhancements
  • Scheduled launches and drafts
  • Folders, tags, and AI tagging
  • Versions and approval statuses
  • Review links with comments, passwords, and expiry
  • Unlimited free reviewers
  • Creative and team performance analytics
  • Shareable client report links
  • Automations with a visual flow builder
  • Creative tests and budget scaling
  • Ad comment inbox for Meta and TikTok
  • Roles, permissions, and folder scoping
  • Watched folders in Google Drive and Dropbox
  • Slack, Discord, and Teams notifications
  • API, CLI, MCP, and webhooks
  • Desktop app
Start free trial

7 days free, no credit card

The AI assistant

Included on every plan. Your monthly tokens are what it runs on.

  • Launches whole ad batches to Meta and TikTok
  • Runs creative tests and scales the winners
  • Digs through performance data for you
  • Builds automations that watch your ads
  • Replies to and moderates ad comments
  • Writes and rewrites ad copy
Start free trial Compare plans

7 days free. No credit card required.

Common questions

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