vs Frame.io
Frame.io ends at Approved. For ad creative, that is the halfway point: the deliverable is a live ad, not a finished file.
7 days free. No credit card required.
You get the review part you already rely on: comments on the exact frame, versions, statuses, and share links reviewers open without an account. Reviewers are unlimited and free on every plan.
Then the approved version carries straight into the ad builder. Campaign structure, copy, targeting, and live on Meta and TikTok, with nobody re-uploading a thing.
Side by side
Frame-accurate comments on video
Yes
Frame.io
Yes
Versions on every asset
Yes
Frame.io
Yes
Share links reviewers open without an account
Yes
Frame.io
Yes
Approval statuses on creative
Yes
Frame.io
Yes
Reviewers included
Unlimited, free
Frame.io
Free via share links
Publish approved creative to Meta
Yes
Frame.io
No
Publish approved creative to TikTok
Yes
Frame.io
No
Campaign and ad set builder
Yes
Frame.io
No
Ad copy and CTA templates
Yes
Frame.io
No
Creative and team performance analytics
Yes
Frame.io
No
Camera to Cloud from set
No
Frame.io
Yes
Premiere Pro and After Effects integration
No
Frame.io
Yes
Whitelabel review links on a custom domain
Agency plan
Frame.io
No
Priced by
Ad accounts
Frame.io
Seats, from $15 per seat/mo
Facts checked August 2026.
From Approved to live.
The version your reviewers signed off on is the one that goes out. There is no export step, no re-upload, and no renaming a file so that whoever holds ad account access can find it in a shared drive. Approve a cut and it is already sitting in the ad builder.
From there the ad gets built in one pass: campaign and ad set structure, primary text and headline, the call to action, the page and Instagram identity, and targeting. Saved copy templates mean the same headline is not retyped across twenty ads, and the builder covers carousels, existing posts, Spark Ads, lead ads, and Advantage+ enhancements.
Batch days are where the difference shows. Twenty cuts approved in the morning become twenty ads in the afternoon, one per creative, each carrying the version and the copy the team actually signed off on, live on Meta and TikTok.
Review built for ads.
Comments pin to the exact frame, so feedback points at the moment it is about instead of describing it. Every asset keeps its version history, and a status on each one shows what is approved and what is still in flight, which is usually the question somebody is about to ask in chat.
Reviewers open a link and comment. They are never counted and never charged, on any plan, so inviting a client, a founder, or an entire marketing team costs nothing. Links can carry a password and an expiry date, and on the Agency plan they carry your own branding on your own review domain.
The library underneath is images and video, the two things Meta and TikTok will actually run. Folders, tags, and AI tagging keep a year of creative findable when somebody asks for the hook that worked last spring.
Adding people never adds to the bill.
Frame.io meters on seats: $15 per seat/mo on Pro for up to 5 users, $25 per seat/mo on Team for up to 15, with annual saving 13% and Enterprise quoted. Every strategist, editor, or second buyer you add moves that number.
upload.ad meters on connected ad accounts instead. Starter is $59/mo for one, Growth $199/mo for three, Pro $449/mo for ten, and Agency $799/mo for fifteen with whitelabel review links. Annual is ten months for twelve.
Reviewers stay unlimited and free across all of it. The people who only comment and approve, which on most teams is most of the people, never change what you pay.
It runs without you watching.
Watched folders in Google Drive and Dropbox pull new exports in on their own, so an editor finishing a render does not also have to remember to upload it. Automations handle scheduled launches, creative tests, and budget scaling from a visual flow builder, and notifications land wherever the team already talks: Slack, Discord, or Teams.
For teams with a pipeline there is a REST API, a CLI, an SDK, an MCP server, and webhooks, enough to push a render, wait for the approval, and launch the ad with nobody in the middle. There is a desktop app too, for the days you are moving a lot of footage.
When Frame.io is the better fit
Pick Frame.io when the video itself is the deliverable. Film and post-production work, anything needing Camera to Cloud on set, and teams living inside Premiere Pro and After Effects get more from it. Plenty of teams run both: Frame.io for the edit, upload.ad from client approval to the live ad.
What protects your ad accounts.
An approved Meta and TikTok app.
AES-256-GCM token encryption. Passkey sign-in.
Read the full security write-up
Run your pipeline from your chat.
Connect upload.ad to Claude or ChatGPT once, then just ask. Upload batches, check review status, and publish to Meta or TikTok, right in the conversation.
See how it worksOn it. All 12 are on their way to your Meta ad account. I will tell you when the batch lands.
Build it into your pipeline.
A REST API, a CLI, and an MCP server for agents. Everything the app can do, your scripts and tools can do too.
Read the docs# push a batch from your terminal $ uploadad upload hook_a.mp4 hook_b.mp4 --wait # expose upload.ad to your agent $ claude mcp add --transport http \ uploadad https://upload.ad/mcp
One price for the whole pipeline.
Plans are metered on connected ad accounts, never on seats or spend. Reviewers on share links are free and unlimited on every plan.
Starter
For Brands
$59/mo
Billed monthly
- 1 ad account
- 2 team seats
- 250 GB storage then $5.99/250 GB per month
- 100 AI tokens per month
- Unlimited ad launches
- Publish to Meta and TikTok
- Batch launches with one ad per creative
- Carousels, existing posts, and Spark Ads
- Lead ads and Advantage+ enhancements
- Scheduled launches and drafts
- Folders, tags, and AI tagging
- Versions and approval statuses
- Review links with comments, passwords, and expiry
- Unlimited free reviewers
- Creative and team performance analytics
- Shareable client report links
- Automations with a visual flow builder
- Creative tests and budget scaling
- Ad comment inbox for Meta and TikTok
- Roles, permissions, and folder scoping
- Watched folders in Google Drive and Dropbox
- Slack, Discord, and Teams notifications
- API, CLI, MCP, and webhooks
- Desktop app
7 days free, no credit card
Growth
For Freelancers
$199/mo
Billed monthly
- 3 ad accounts
- 5 team seats
- 1 TB storage then $5.99/250 GB per month
- 300 AI tokens per month
- Unlimited ad launches
- Publish to Meta and TikTok
- Batch launches with one ad per creative
- Carousels, existing posts, and Spark Ads
- Lead ads and Advantage+ enhancements
- Scheduled launches and drafts
- Folders, tags, and AI tagging
- Versions and approval statuses
- Review links with comments, passwords, and expiry
- Unlimited free reviewers
- Creative and team performance analytics
- Shareable client report links
- Automations with a visual flow builder
- Creative tests and budget scaling
- Ad comment inbox for Meta and TikTok
- Roles, permissions, and folder scoping
- Watched folders in Google Drive and Dropbox
- Slack, Discord, and Teams notifications
- API, CLI, MCP, and webhooks
- Desktop app
7 days free, no credit card
Pro
For Small Agencies
$449/mo
Billed monthly
- 10 ad accounts
- 15 team seats
- 2 TB storage then $5.99/250 GB per month
- 600 AI tokens per month
- Unlimited ad launches
- Publish to Meta and TikTok
- Batch launches with one ad per creative
- Carousels, existing posts, and Spark Ads
- Lead ads and Advantage+ enhancements
- Scheduled launches and drafts
- Folders, tags, and AI tagging
- Versions and approval statuses
- Review links with comments, passwords, and expiry
- Unlimited free reviewers
- Creative and team performance analytics
- Shareable client report links
- Automations with a visual flow builder
- Creative tests and budget scaling
- Ad comment inbox for Meta and TikTok
- Roles, permissions, and folder scoping
- Watched folders in Google Drive and Dropbox
- Slack, Discord, and Teams notifications
- API, CLI, MCP, and webhooks
- Desktop app
7 days free, no credit card
Agency
For Large Agencies
$799/mo
Billed monthly
- 15 ad accounts then $15/month each
- Unlimited team seats
- 4 TB storage then $5.99/250 GB per month
- 1000 AI tokens per month
- Whitelabel review links Your branding on your own domain
- Unlimited ad launches
- Publish to Meta and TikTok
- Batch launches with one ad per creative
- Carousels, existing posts, and Spark Ads
- Lead ads and Advantage+ enhancements
- Scheduled launches and drafts
- Folders, tags, and AI tagging
- Versions and approval statuses
- Review links with comments, passwords, and expiry
- Unlimited free reviewers
- Creative and team performance analytics
- Shareable client report links
- Automations with a visual flow builder
- Creative tests and budget scaling
- Ad comment inbox for Meta and TikTok
- Roles, permissions, and folder scoping
- Watched folders in Google Drive and Dropbox
- Slack, Discord, and Teams notifications
- API, CLI, MCP, and webhooks
- Desktop app
7 days free, no credit card
The AI assistant
Included on every plan. Your monthly tokens are what it runs on.
- Launches whole ad batches to Meta and TikTok
- Runs creative tests and scales the winners
- Digs through performance data for you
- Builds automations that watch your ads
- Replies to and moderates ad comments
- Writes and rewrites ad copy
7 days free. No credit card required.
Common questions
Something else? Ask us directly.More comparisons